UX services – Ed Kemp
UX services

My role isn't to just make things look pretty, i'm here to help you solve your UX problems.

I specialise in offering User Experience (UX) design and consultancy services to startups and SME’s as well as agencies.  I have broad experience uncovering and solving problems for the people and have worked on digital products such as responsive web applications, mobile apps, eCommerce marketplaces, booking platforms, member portals, responsive websites, and specialist mobile websites amongst other things.

There are a variety of UX practises I have in my toolkit, here are some of the core UX services I offer my clients;

Core UX practises

  • User Research

    This is the practise of helping to define who the users are and the environment they operate in, by examining their behaviour, demographics, activity, and needs.

    It will typically begin by defining the research goals, and then depending on the requirements defined in the brief, there is then a variety of research tools and techniques used which assist in the gathering of information such as contextual observation, user interviews, user surveys, persona creation, user journey mapping.

    The research gathered is critical in helping to define who your users are, and how they think, feel, operate. The gathering of this information will help inform the design and business decisions taken which will ultimately help to save time, effort and money when it comes to making decisions on your product.
  • Information architecture

    A well structured navigation is critical to enabling users to quickly and easily find the content they are looking for and Information architecture (IA) is primarily concerned with how users search for and find the content they need. It is particularly needed on large systems and web apps with huge numbers of pages, sections, modules, levels. The overall aim of good IA is to organise the information into a logical manner to maximise the ease with which the information is found.

    Taxonomy is part of IA and it examines how all the information in the system is/will be categorised, labelled and delivered to users. Looking at the information from a global perspective, it is important to try and find common patterns in order to establish categorises of information. Once categories have been established, the information is then organised to establish the content hierarchy based on the aims and objectives of the product and the expectations of users.

    Research is then needed to establish whether the IA designed will work for the different user groups and tools such as card sorting (in person or online) is a great way of being able to find out what your users think of the IA.

  • Wireframing

    Wireframes provide an overview of the structure, content, and navigation showing how everything is organised to fit together.

    They are typically greyscale and focus on the structural design rather than the visual design (colours, typography or imagery) and are a huge help in defining functionality for both visual designs, developers and stakeholders.

    Getting the foundations of a product right is essential, and making changes to wireframes is considerably quicker and easier compared to making the same changes at visual design or development. Wireframes are an essential component to designing any digital product.


  • Interaction design

    Interaction Design (IxD) considers every element that a user might touch, click, swipe, tap, or type. It is the interaction side of designing an experience which strives to create meaningful relationships between people and the products and services that they use, from computers to mobile devices to appliances and beyond.

    Everything from how a simple button reacts when it is interacted with, right through to designing complex interchangeable multi layered panels which are hidden shown on scroll for example are all part of interaction design.

    There is no points in having interactions for the sake of it, each interaction designed needs to be meaningful and have relevance as well as enhancing the users experience of using the product. Designing these subtle yet important details can make a real difference to how users 'feel' using your product.



  • Rapid prototyping

    This is the process of quickly putting together a functional, interactive workflow as a coded or non-coded prototype, in order to test a proof of concept and the viability of a product.

    Prototypes go hand in hand with online and offline user workshops in helping the stakeholders quickly understand what is working, what needs changing, and where modifications need to be made. A cycle of prototype test, iterate is a common model to use until the stakeholders are confident the product is ready to go into full production and can help save both time and money when it comes to making major product decisions.

    A rapid prototype can be created as an interactive wireframe, a clickable visual design, or in HTML code.

  • User testing

    Evaluating the usability of your product in terms of how users interact, and behave in order to discover design, technical or usability issues to ultimately help improve your product.

    Its important to make sure the right people are selected for any usability test, so being clear who your user groups are before hand is critical in achieving meaningful results from your testing. User testing can be conducted offline via workshops, as well as online. Getting actual real users of the product involved is important and having people who are not involved in the design or development is important as this will likely reflect the people who will use your product online.

    Common user testing tools include A/B and multi variant testing, eye tracking, heat maps, interviews, questionnaires, and observational task based workshops.

”Ed is a first class UX lead delivering over and above expectations.”

Chris, Head of Digital Marketing

© Ed Kemp 2017. All rights reserved.