Ed Kemp – Freelance user experience design lead and consultant
Ed Kemp

Senior freelance UX design lead & consultant

Senior freelance UX design lead & consultant

Core values

The digital marketplace is crowded, if you want to stand out there are no shortcuts to quality.


Having worked in central London for the past 15 years on a variety of tech projects ranging from startups to established businesses, I have had broad exposure to most aspects of what it takes to create and ship digital products .

Back in 2016 I decided to go freelance and now I work with a small client base offering freelance UX design and consultancy on complex digital platforms, mobile apps and bespoke digital products.

My intention is to be able to service my clients to a high standard so I can be available for them when they need me, so I prefer to have fewer clients but the right type of clients which suit my experience and expertise.

Core Values

  • Care to an exceptional level

    To stand out in a crowded marketplace, you have to care to an exceptional level. There are no shortcuts to quality, and the more time you put into research, understanding requirements, listening to your users and sculpting your product, the better chance you will have of success.

  • Minimum Viable Product

    Whilst the highest quality work is something I always strive for,  I try and hold that tension alongside the belief that its vital to get whatever is the 'minimum viable product' (MVP) released as quickly as you can.

  • User Centred Design

    What would it looks like to design products that people actually LOVE using? Listening and involving real people and hearing the struggles they have and the problems they need to overcome is vital to the success of a product.

    I aim to listen first and understand current problems, then using my expertise and knowledge I look to innovate and design solutions to solve these problems.

  • Creating strong foundations

    Getting the core actions identified and then designing around these to create the right flow through the application is critical to get right first.

    It is vital to spend the time crafting the user journey, structure, layout, navigation etc as this forms the very foundations of the product. Once all this has been worked out, we can then work on designing the right look and feel.

  • Moments of delight

    Providing your users with moments of delight is key to them having a great experience using your product. Delight can come in the form of a useful suggestion/tip, humour or a beautifully designed interaction.

    This example is from the team communication product Slack, where if you can’t find an emoji that matches your search, it shows a crying emoji in response.at the bottom of the screen.

”Ed is a first class UX lead delivering over and above expectations.”

Chris, Head of Digital Marketing

© Ed Kemp 2017. All rights reserved.