To stand out in a crowded marketplace, you have to care to an exceptional level. There are no shortcuts to quality, and the more time you put into research, understanding requirements, listening to your users and sculpting your product, the better chance you will have of success.
Having worked in central London for the past 15 years on a variety of tech projects ranging from startups to established businesses, I have had broad exposure to most aspects of what it takes to create and ship digital products .
Back in 2016 I decided to go freelance and now I work with a small client base offering freelance UX design and consultancy on complex digital platforms, mobile apps and bespoke digital products.
My intention is to be able to service my clients to a high standard so I can be available for them when they need me, so I prefer to have fewer clients but the right type of clients which suit my experience and expertise.